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The table below shows typical online needs of small and medium size businesses. When IT departments are internal, as often with medium size businesses, customer/business intelligence can be carried out in precision for forecasting, what-if scenarios, and data mining. Small & Medium also refers to the amount of data. Over one million records is medium size.
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NEEDS |
SERVICES |
BENEFITS |
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Selling online and offline. |
Create a web store and host it through a top providers. |
Your site can be seen worldwide and served by a top-tier provider to ensure security and up-time. |
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Noticing sales from your site are not as high as desired, you want more traffic and referral from search engines. |
- Optimize keyword portfolio
- Optimize your website for result - search engine optimization and marketing (SEO/SEM), including organic search.
- Manage Adword campaigns and other ad servers targeting specific publishers. |
Know the volume of search for certain keyword.
Enable people will find your website from search engines -. Attract new customers on big websites such as AOL and special-interest publishers. |
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You wonder what designs and layouts of your website have better conversion rates. |
Add Google Analytics, Web Optimizer, A/B testing and analysis, analyze conversion rates. |
More visitors will stay at your website and convert with proven design & navigation. |
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Want to know the demographics and user behavior on your site to customize sale pitch. |
- Offer opt-in forms for raffles & prizes.
- Analyze web logs for click-stream behavior.
- Create a cross channel (print, email, online and offline ads) analytic plan with statistics.
- Offer visitor to follow your company on Twitter & Facebook (demographics is built in). |
- Capture demographics info.
- Understand correlations, psychology, and behaviors of customer groups.
- Understand exactly how visitors move about on your site and how much time they stay on each page. |
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Want to ask customer opinions for future offerings. |
Create a customer relationship management plan including Opt-in forms as they leave your site and create surveys. |
- Create loyalty, buzz, and a following of your brand ultimately leading to more revenue.
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Want to increase conversion rate. |
Offer CPA Affiliate. Use incentives.
Use Cost per Lead and/or Cost per Action
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Increase buying impulses / move to action online and offline. |
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Want to conduct targeted campaigns for sales and promotions. |
Create email SEGMENTATION for specific campaigns. This includes email marketing. |
Maximize the email channel as this is still the most efficient digital channel. |
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Want to reach out on social networks. |
- Create a Network of Profiles, Fan Page and Groups across top social networks.
- Identify key contents as seeds.
- Manage ads campaigns to attract virgin visitors. This is social media marketing. |
Leverage the exponential spread of exposure. For each person joining your page/group, their friends will see your brand. |
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Maximize customer loyalty and life time value for future sales. |
Use our Life Time Value models to understand which user segments/publisher/ad combinations produce most revenue. |
Happy customers = free referrals. |
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Want to see metrics, i.e. Effective Cost Per Action, performance indicators, and ROI of various marketing efforts. |
Create reports, Excel dashboards, key performance indicators (KPIs), statistical and correlation analysis. This is business intelligence. |
Gain a 360 degree view of your marketing spending and ROI to further maximize return on your investment. |
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Maximize loyalty against competition. |
Create a online/offline competitor analysis and monitoring. Use automated tools to analyze competitors' website and ad campaigns.
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Better branding, positioning and sales. |
